Did you know that search engine optimization would benefit a micro startup business like yours? The benefits of SEO are worth the work you may need to put into it. Even if you do not optimize for all search engines, at least optimize for Google. It is the most popular search engine, and its an essential part of your business digital marketing strategy.
The best investment you can make in your startup is optimizing for organic results in Google.
Google is one of the most popular search engines on the Internet today. Every modern business, regardless of size, should optimize their website to attract, convert, and delight consumers.
1. SEO Allows People Who Are Searching for Your Products and Services to Find You
When it comes to promoting your business, the Internet is your friend. It is, by far, one of the best marketing tools for attracting customers to your site and one of the primary benefits of SEO. Here’s a fantastic insight: you can see what type of searches your potential customers make using tools like Google Trends.
You can use tools to see what problems your potential customers are looking to solve. It allows you to easily target your potential customers and increase your likelihood of ranking high in the search engines. People are already looking for what you are selling. SEO content will draw them to you like a magnet.
2. SEO Increases Your Sales Which Leads to Higher Sales Performance
Here’s the truth–more traffic (in itself) does not equate to more sales, but website traffic is an integral part of increasing sales. User searches for your product and services are more likely to lead to a sale than someone randomly coming across your website.
3. One of the Surprising Benefits of SEO: You Get More Traffic Than Paid Ads
At the top of most Google search results page (SERP), you’ll find the paid ad at the top. Users, however, click on organic results more than they click on paid ads. One study found that 94 percent of users clicked on organic search results over pay-per-click ads.
Paid ads do play a part in your digital marketing, but concentrate a large part of your efforts on SEO because more users will click on a high-ranking organic search result than they would a paid Google ad.
4. SEO Decreases the Cost Per Lead and Acquisition
SEO is far less expensive than paid advertising. The only cost associated with SEO is hiring experts like Jowanna Daley to write your content. If you can write your content, then your cost per acquisition decreases a bit more. However, most micro and small business owners do not have the in-house expertise to implement SEO strategies.
Even if you do need to hire an SEO content writer, remember that content is an investment that appreciates.
5. SEO Increase Your Brand Awareness and Equity
SEO is a perfect way to make more people aware of your brand. As a startup, you should make SEO part of your grand opening strategy. Awareness is vital to people knowing who you are and where to find you.
As a startup, make sure you include an SEO strategy in your marketing plan. It makes a difference in whether your business takes off or if it sputters. Jowanna Daley, located in McDonough, Georgia, helps startup and struggling micro businesses lay the proper foundation so that they can attract customers.
Get your business found on Google. Schedule a complimentary discovery session so you can reap the benefits of SEO for your startup!