Your marketing strategy includes paid, owned, and earned media, even if you are not aware of it. That’s why as a business owner, it is essential to understand the different […]
Did you know that search engine optimization would benefit a micro startup business like yours? The benefits of SEO are worth the work you may need to put into it. […]
What is Inbound Methodology? The inbound methodology is the process of attracting, engaging, and delighting (keeping) customers. It is the way to build a business since its foundation is trust. […]
What is digital marketing? If you are confused, you are not alone — it’s a loaded term. Small businesses make up 99.9% of businesses in the United States and I’ve […]
A buyer persona is a (sort of) made up person that represents your ideal customer. You build it on fact-based data based on your market research and information about your […]
