Did you know that search engine optimization would benefit a micro startup business like yours? The benefits of SEO are worth the work you may need to put into it. Even if you do not optimize for all search engines, at least optimize for Google. It is the most popular search engine, and its an […]
What is Inbound Methodology? The inbound methodology is the process of attracting, engaging, and delighting (keeping) customers. It is the way to build a business since its foundation is trust. But how do you put this framework into practice? There is a set of inbound principles that serve as your compass for becoming a successful […]
What is digital marketing? If you are confused, you are not alone — it’s a loaded term. Small businesses make up 99.9% of businesses in the United States and I’ve got a feeling that many of them including the ones in McDonough and Henry County are scratching their heads when it comes to understanding how […]
A buyer persona is a (sort of) made up person that represents your ideal customer. You build it on fact-based data based on your market research and information about your existing customers (if you have any at the time you build it. It gives you a way to understand your customers and their needs and […]