Your personal brand matters. What people think about your brand matters. If you do not believe so, then read these three facts about brand perception. People Can Misinterpret Your Personal Brand People form opinions based on what you do—even if they are wrong. A few years ago, I had a colleague learn that harsh lesson when we […]
Managing your brand involves effectively aligning who you are with how people perceive you. Everyone has a brand whether it is by default or by design. Here are four reasons to deliberately steer your reputation. You Are the Most Qualified for the Job You are the most qualified person to manage your reputation because no […]
Listen up, McDonough professionals and business owners, you need to show consumers your unique you! Why? Because you are the essential piece of your business brand. Even the big corporations are making a shift in brand promotion. People (not companies) influence consumer purchases. Showcasing your brand can be challenging; after all, how do you package […]