Most entrepreneurs face business failure at one point or another. Failure is arguably the best university to prepare you to run a successful business. Still, give your startup the best chance and take heed to the following tips. Build Your Business on a Solid Foundation Are you one of those people that have plenty […]
Your personal brand matters. What people think about your brand matters. If you do not believe so, then read these three facts about brand perception. People Can Misinterpret Your Personal Brand People form opinions based on what you do—even if they are wrong. A few years ago, I had a colleague learn that harsh lesson when […]
CoSchedule is an online marketing calendar that allows you to plan, design, create, and publish your marketing content from one environment. The essential plan is perfect for a solopreneur or a micro business owner. The Essential plan allows you to: Create and schedule blog posts, social media posts, and email marketing campaigns. Use custom labels […]
Managing your brand involves effectively aligning who you are with how people perceive you. Everyone has a brand whether it is by default or by design. Here are four reasons to deliberately steer your reputation. You Are the Most Qualified for the Job You are the most qualified person to manage your reputation because […]
Listen up, McDonough professionals and business owners, you need to show consumers your unique you! Why? Because you are the essential piece of your business brand. Even the big corporations are making a shift in brand promotion. People (not companies) influence consumer purchases. Showcasing your brand can be challenging; after all, how do you […]