One of the biggest challenges you will face in starting a coaching business is figuring out how to market your business effectively. Bleh! Lean on your ability as a life coach to empathize with your clients to market effectively. As the founder of Jowanna Daley, LLC, located in McDonough, GA, I help life coaches infuse their business model with empathy. Here are the three steps to help with building your life coach business from the heart.
#1 Don’t Forget Your WHY
There is nothing more exciting than discovering your purpose and going through training to get the skills you need to make it a business. Though the life coach field is driven by purpose, it IS still a business. Planning and starting your life coach business can be intimidating enough to make you question whether you should follow through with your dreams. Know that this is a normal occurrence, and you want to have the tools in place to get you through those shaky moments.
One of the first processes I take clients through is documenting the heart of their practice. It begins by reflecting on you started a life coach business in the first place. Document the answers to the following questions:
- Why did you want to start coaching for a living?
- What was the challenge you overcame that inspired you to help others?
- Who are the people you want to help, and why do you want to help them?
- What makes you different from others?
Including your professional and personal life experiences into your coaching services is key to building a business, leading to paying clients. Though many new business owners find it challenging, a business coach can help you answer those questions.
#2 Whom Do You Want To Help Through Your Life Coach Business?
Who do you see as your coaching clients? Reflect on people you feel you can help from the heart. Often, life coaches are driven by trying events they experienced in their life. If a personal life event is driving your purpose, reflect on it.
How old were you at the time went through your trials? How did you feel when you were at your lowest? How did you feel when you overcame your obstacles? Did anyone help you overcome your challenges?;
For instance, if you are a life coach that wants to help a client find their purpose, then here are examples of whom you may see as an ideal client:
- Grad students in their late 20s wanting to decide whether to get a corporate job or work for themselves
- Stay-at-home moms who are about to be empty nesters wishing to redefine themselves
- Women in their 40s diagnosed with life-altering chronic illnesses wanting to live a life of purpose
- Newly divorced professional women who want to discover their purpose
Again, doing this upfront thinking may be challenging, but taking the time to find the answers will help market your coaching program in a way that speaks to your audience.
#3 Take a Walk in Your Client’s Shoes
People confuse empathy with sympathy all the time; successful life coaches know the difference. Starting a thriving coaching business works when you listen to the people you are helping. Document what they are:
It is more challenging than you think to practice empathy if you don’t do it often. It is great to remember what inspired you to become a life coach, but when you walk in your client’s shoes, forget all you know. It may sound strange, but talking to your clients without assumptions will help you tune into their needs. Here’s are some empathy methods that are popular in the design thinking space.
- Assume a beginner’s mindset (yes, assume you know nothing)
- Ask What-How-Why
- Use questions to get continuous feedback from clients and potential clients.
- Lead with your heart
There are processes to help you implement empathy in each stage of your business. You may not have the budget of an established company, but there are other ways to get help. A business coach experience with creative methods can help guide you through these stages and help you keep your excitement about starting a business with a purpose.
Let Jowanna Daley, LLC Help You Lead Your Life Coach Business With Your Heart
Small business owners are the lifeline to our communities, and I’m passionate about providing help to businesses run by people who help people. The quantum leap your business with agile program combines my training and experience to bring you a model for success. This approach infuses your heart with successful business practices, which is the secret to successfully marketing your business.
Jowanna Daley, located in McDonough, GA, help you start a profitable sound business built from the heart. Start your business right with by attending one of our upcoming quantum leap workshops today!