As a professional life coach, you want to start your business with the right branding. You may think of branding as a jazzy logo and a flashy website; however, building expensive branding assets can stop your business before it even starts. Google My Business (GMB) is a free Google tool that helps you find clients without a hefty consulting fee attached to it. You need to pick the right GMB categories to make sure your ideal client can find you.
With over 3500 GMB business categories, picking the right categories can get overwhelming, especially if you skip researching your industry. Here are a few tips to make sure you define your business specialty correctly.
- Do not overload your listings with a large number of categories (use two to four specific ones instead)
- Pick niches in terms of what your business IS and not what services it offers
- Pick category description based on your customer-base and not on terms you may use with other professionals in your field (unless they ARE your market.
- Check to see what categories your competitors are picking
Google will do the work behind-the-scenes based on the GMB business categories you choose so proper selection is key. Only use multiple categories if it makes sense. Select life coach for your GMB listing and describe your business appropriately, and Google will handle the rest.
Take advantage of free useful tools, such as Google My Business. As a new life coach, you may be tempted by sales consultants that sell on starting a business with little bumps. Still, you’ll soon find out that none of them help you bypass the foundational work that you need to do. Save yourself the frustration and start your business with the proper framework.
Jowanna Daley is a company that specializes in business coaching and consulting services for life coaches to help them build a life coach business using agility. To learn how you can quantum leap your life coach business incrementality, contact Jowanna Daley today.