Digital Marketing

Customer Journey Maps are not just for experienced businesses. See how they can benefit your startup.

It can be hard to think of content ideas for marketing your life coach or counseling practice. Here are 26 ideas to help you create social media and blog content to engage your audience.

 Your marketing strategy includes paid, owned, and earned media, even if you are not aware of it. That’s why as a business owner, it is essential to understand the different […]

 Did you know that search engine optimization would benefit a micro startup business like yours? The benefits of SEO are worth the work you may need to put into it. […]

 What is Inbound Methodology? The inbound methodology is the process of attracting, engaging, and delighting (keeping) customers. It is the way to build a business since its foundation is trust. […]

 What is digital marketing? If you are confused, you are not alone — it’s a loaded term. Small businesses make up 99.9% of businesses in the United States and I’ve […]

 A buyer persona is a (sort of) made-up person that represents your ideal customer. You build it on fact-based data based on your market research and information about your existing […]