Every micro business and solopreneur has struggled at one point or another having enough support. The Laying the Foundation for Your Micro Business Workshop series focuses on establishing your business foundations in a way that speaks to your brand and help you market your company in a way that attracts the customers that need your services. Defining Who You Are and What You Do is the first step in building a flourishing company.
So, What Is the Laying the Foundation for Your Micro Business Workshop Series?
Laying the Foundation for Your Micro Business Workshop is a series of six workshops to give businesses owners the skill, knowledge, and confidence to successfully attract customers that need their services. Micro businesses and entrepreneurs are usually limited in both capital and human resources – basically, you don’t have a big budget and can’t afford to hire full-time help.
The good news – digital marketing makes it possible for small shops to market and thrive in today’s environment. The challenge – the digital world and consumer demands make it hard to survive without doing the old fashion business work to attract your consumer by:
Having a set of core values that shows up in the way you do business
Identifying both the problem domain and the people who have the problem
Knowing what you do to solve the problem
Having a vision of the outcome
Knowing the industry that you are in
Dissecting your target market for your industry
Zeroing in on your niche
Setting your goals, objectives, strategies, and tactics for your organization
Building “customer types” or personas that represent your customers
Prioritizing your personas
Creating customer journey maps for each persona
Implementing a marketing strategy that attracts, engages, and delights your customers.
Defining Who You Are and What You Do
The Defining Who You Are and What You Doworkshop helps you establish your core values, mission, and vision in a way you that is meaningful and inspiring.
Participate in exercises that allow you to “soulfully” develop core value statements for yourself and your business
Learn how to use these statements strategically to uphold your company’s integrity, identify strategic partners, attract your customer base, select vendors, and hire employees
Learn to proactively identify the gaps between where you are as an organization and where you want to be
Identify the problem your company fix and describe the people who have the problem
Define the solution and the “after” state of your customer base
Establish a mission statement that every service or product you develop must support
Who Should Attend “Defining Who You Are and What You Do”
You are a new-preneur, preparing to launch your business
You are a startup-preneur struggling to define your business in a way people understand, or you are frustrated and or intimidated by the digital marketing process
You are a startup-preneur struggling with defining their business or are not getting the results you desire from digital marketing
You are an established micro business but feel fractured or are dissatisfied with the type of partners, employees, or consultants they are attracting
Any business or solopreneur who wants to reassess their core values, mission, and vision
Requirements
All materials needed will be provided but feel free to bring any existing documentation, work, or artifact that will help you with your final output.
Workshop Benefits
Our workshops are a combination of learning, coaching, and doing. Unlike other workshops and training where you only leave with the training, hoping you can apply the skillset afterward, you will:
Have measurable results and evidence that you have made progress with your business
Implement better strategies because you understand the connection between what you do and how you conduct business
Have access to a private group with other workshop attendees where you can enjoy support from your peers and workshop coach
Enjoy the help larger companies have at their disposal without the expensive cost
Every micro business and solopreneur has struggled at one point or another having enough support. The Laying the Foundation for Your Micro Business Workshop series focuses on establishing your business foundations in a way that speaks to your brand and help you market your company in a way that attracts the customers that need your services. Defining Who You Are and What You Do is the first step in building a flourishing company.
So, What Is the Laying the Foundation for Your Micro Business Workshop Series?
Laying the Foundation for Your Micro Business Workshop is a series of six workshops to give businesses owners the skill, knowledge, and confidence to successfully attract customers that need their services. Micro businesses and entrepreneurs are usually limited in both capital and human resources – basically, you don’t have a big budget and can’t afford to hire full-time help.
The good news – digital marketing makes it possible for small shops to market and thrive in today’s environment. The challenge – the digital world and consumer demands make it hard to survive without doing the old fashion business work to attract your consumer by:
Defining Who You Are and What You Do
The Defining Who You Are and What You Do workshop helps you establish your core values, mission, and vision in a way you that is meaningful and inspiring.
Who Should Attend “Defining Who You Are and What You Do”
Requirements
All materials needed will be provided but feel free to bring any existing documentation, work, or artifact that will help you with your final output.
Workshop Benefits
Our workshops are a combination of learning, coaching, and doing. Unlike other workshops and training where you only leave with the training, hoping you can apply the skillset afterward, you will:
Have measurable results and evidence that you have made progress with your business
Workshop Price
Objectives
Skills Acquired
Tangible Outcomes
Details
Venue
McDonough, GA 30253 United States + Google Map
Organizer