Getting your life coaching business online (and found) is a challenging task. And for new business owners, it can seem impossible. However, with a proper strategy and realistic expectations, you can get your practice found online by potential clients.
Is Being Online Important for Your Coaching Business?
Whether you do business online or in-person, a visible online presence is essential for your business’s long-term success. The Internet is full of people actively looking for your service. Having an online presence:
- Enables potential clients can find you
- Lowers your custome acquisition cost
- Increases your brand awareness
- Allows you to connect with existing and potential clients
- Gives you a competitive advantage
Ways to Increase Your Small Business Online
Luckily, there are both paid and free ways to get your business online. And using a combination of both helps your cause. You increase your brand awareness by:
- Setting up presence in social media sites
- Offering useful content
- Exposing your brands through goal-focused ads
Get Your Business On Social Media
There are over 100 social media platforms out there. Two of the most used sites are Facebook and Instagram. Social media is a great way to find and engage your audience; however, it can be pretty overwhelming as well. So, tackle this mammoth beast one bite at a time.
Get a Google My Business Listing for Your Coaching Practice
Google My Business (GMB) is a social network worth shouting out separately. Entrepreneurs usually have grand dreams, and life coaches aren’t any different. Still, goals are achieved by breaking them into manageable objectives.
Setting up your Google My Business Listing allows you to build a local presence. Trying to take on the World Wide Web as a whole is unrealistic and overwhelming. As your business expands, you can expand your service area in your GMB listing as well.
Set Up a Blog on Your Website
Creating a professional blog and publishing quality content regularly is one of the smartest ways to position oneself as an industry expert. It also:
- Serve as a way to attract your target audience
- Helps you engage your audience
- Increases your chance of turning audience members into clients.
Use Structured Data
I have a background in information systems, and that did not stop me from feeling intimidated. Structure data allows you to help Google understand the content on your page. It can also display your page results in a “richer” manner.
Use Online Ads to Widen Your
The digital game is best played with a mix of organic (free) marketing and paid advertising. Facebook and Google advertising go hand-in-hand to help you widen your reach. While paid advertising does not directly affect your search, it does impact it because:
- It gives you more real estate in search results
- Paid advertising allows you to discover more organic SEO keywords phrases to target
- Because people recognize your ads, they are more inclined to click on organic listings
Steps to Get Your Life Coaching Business Online Successfully
1 Conduct Market Research
The digital world makes research more accessible to everyone to small startup businesses. It’s also worth noting that the information can be more accurate than traditional research models. Online research and analysis can help you uncover:
- Who is looking for the services you offer
- Where to find potential client
- What resonates with your market
- How to speak your audience’s
- Your competitor’s strategy
- The demand for services like yours
2 Know Your Buyer’s Journey
Knowing your buyer’s journey allows you to know what marketing strategy to execute. Though market funnels can be very intricate, your business goals should target a specific objective such as awareness, consideration, and conversion.
Even if you don’t know how to create a buyer’s journey map, tools like Ads Manager can help guide you. Pick an option that matches your campaign objective, and allow Ads Manager to help you achieve it.
3 Optimize Your Website to Increase Visibility for Your Coaching Practice
Optimizing your website means making your site more discoverable. SEO can be very intimidating and time-consuming, but here are simple things you can do to help your site show up in the search engines:
- Name your web pages
- Target one keyword phrase per page
- Talk in your audience’s language
- Make sure your meta descriptions contain your keyword phrases
- Check for broken links
4 Care About the People You Serve
Consumers are very savvy and powerful. They value businesses that show that they care. Using tactics that are perceived unscrupulous can earn you high rankings (but not the way you want it). While you cannot make everyone happy, potential clients look at how you handle praise and complaints.
5 Have a Monthly Content Plan and Schedule
Craft your content plan around campaigns. It’s great to post every day; however, many people in business for themselves play multiple roles. Your daily task lists will be longer than your working hours. Consistency is the most important thing.
For example, you may decide to blog once a month and post on social media once a week. On the other hand, if you pick an aggressive schedule, you are not able to upkeep.
6 Become a Dataholic
It’s easier to monitor your marketing performance in the digital world than to monitor traditional marketing efforts. For instance, you can find out more about your audiences, such as the devices they use, their location, and other demographics like their gender.
You can also see what blog or social media posts resonate with your audience and run campaigns based on the intel. You can also run discovery ads and let Facebook’s Ads Manager help you discover the optimal ad placements for your business.
7 Have Patience
Being discoverable online does not happen overnight (especially if you are a new website). It can take up to six months to start seeing results. Over time, you will see results more quickly as Google (and visitors) grow to trust your site.
Add Getting Your Life Coaching Business Online to Have a Winning Strategy
Having online visibility is an ongoing activity. Note that none of it means anything without having a business strategy. Technology does not replace business planning—it can, though, support your company goals. When starting, look for simple tactics and layer on more advanced strategies as your business widens its reach.