How to Market Your Life Coach Business From the Heart
New business owners find marketing one of the most challenging parts of getting their business off the growing. However, it is easier to market your life coach business when you do it from your heart. Though they are other skills at play with marketing, reaching your audience does not mean anything if they don’t find your message sincere.
Start the Business Planning Process With Your Heart
Most people leap from life coach certification to creating their social media page and website, only to be disappointed by the lack of response. As you start planning your launch, take a moment to reflect on what led you to start your life coach business inf the first place.
Think about the experiences that led you to have the desire to help people grow. Did you overcome a challenge or have a life-changing event in your life? Marketing your life coach business is easier when you can remember what ignited the spark in the first place.
What Values Do You and Your Ideal Client Share?
Another way to market your life coach business from the heart is to know your core values. Your core values reflect the foundational beliefs about your life. They also guide your actions, attitude, and decisions.
Knowing where your values and your audience’s value align helps you to build a genuine connection. It allows you to appeal to things that matter to them and that align with your values.
Market Your Life Coach Business From the Heart by Walking In Your Customer’s Shoes
Though you may connect with your customer’s experience, it’s vital that you walk in their shoes. This means that you shouldn’t deduce that their perspective is similar to yours because you had a common experience. Take on a beginner’s mind—assume nothing.
Taking an empathetic approach to understanding your clients’ perspectives will help you understand:
- Their thoughts, feelings, and activities through their purchasing journey
- Their pain points
- What problem they are looking to solve
Do the Hard Part First and Marketing Your Life Coach Practice Will Be a Breeze
Starting a business is challenging; however, beginning from the heart will help you communicate in a manner that resonates with your audience. There are some functional and technical requirements to connecting with your audience. Still, it means nothing if the message does not resonate from the heart.
