Your personal brand matters. What people think about your brand matters. If you do not believe so, then read these three facts about brand perception.
People Can Misinterpret Your Personal Brand
People form opinions based on what you do—even if they are wrong. A few years ago, I had a colleague learn that harsh lesson when we both worked for a major digital media brand. He was a nice guy and pretty passionate about his profession; however, his passion came across like an arrogant person who hindered the project team’s progress. His contract was not renewed. He was shocked and hurt. He did, though, learn a valuable lesson. What people think matters. Don’t leave your brand to other people’s interpretation.
If You Lack Transparency, People Neither Trust Nor Respect You.
Transparency is what you say matches what you do. Have you ever worked for a company where the actions did not match their values? Did you trust the business? The government and many major corporations do not have a good brand—citizens do not trust them. When you lack transparency it is not only apparent, it also damages your reputation.
Proper Brand Presentation Leads to Opportunities
Guess what? When you have great branding, you get to pick from a bigger bunch of suitors. I recently started training my two pit bull puppies. I connected with the trainer immediately. She had a passion (beyond the money) for her profession. It inspired me to offer my business services to help her grow her business. Great branding leads to opportunities (even when you are not looking for them).
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